The “F” Pattern
The heat maps show viewers eye-tracking patterns (Nielson Norman Group research.) Although still the most used pattern for content hierarchy, there are several other, more modern, patterns being used.
- The most important information is at the top.
- Uses a traditional hierarchy with headlines, subheads, and bullet points.
Other Patterns
https://www.thecreativemomentum.com/blog/is-the-f-pattern-still-worth-considering-in-your-content-marketing
These patterns focus on content hierarchy calling attention to important information and visual elements the designer wants viewers to focus on.